Wim Van Emelen is Chief Commercial Officer at Customaite, a European scale-up using AI to radically improve the efficiency of customs operations. With a background in consulting and a strong focus on customer value, Wim helps logistics providers and customs professionals adopt technology not as a stand-alone tool, but as a lever for lasting transformation. He believes real impact happens when technology enhances people rather than replaces them. At Customaite, he builds long-term partnerships with organisations looking to modernise their operations without losing sight of who they are.