The driver shortage could develop into a serious problem for the growth of the entire German economy in the coming years. Currently, around 70,000 drivers are missing — and the trend is rising. Urgent countermeasures are needed.

In our expert forum, we will discuss with you how the working environment for drivers can be improved to reduce turnover, increase motivation, and make the profession more attractive for young talent.

Look forward to:

- The presentation of the study “Bavarian Guidelines for Increasing Motivation in the Everyday Life of Truck Drivers”

- Measures to boost the motivation of drivers

- A practical report on the implementation of the guidelines

- A broad panel discussion with the audience on the topic of driver motivation