Printed electronics has always been appealing for innovative applications that challenge conventional methods. It gradually and imperceptibly crept into our everyday lives and has become indispensable, in many market segments, such as medical & health, automotive and consumer electronics. Market trends predict new fields of use to emerge along with a need for cost-efficient sensor systems as well as new sensing methodologies. Software-defined sensing solutions will further blur the lines between hardware and software, enabling intelligent sensing platforms based on data fusion of standalone sensors. When it comes to big data, edge computing, connectivity and communication, hybrid printed electronics will play a critical role.