Denise Chudy has led automotive technology companies for three decades, many as they were just getting started. Denise excels at identifying and translating technological shifts into significant market opportunities for emerging companies and their customers, a skill proven by her leadership in initiatives like Google's automotive division launch, Cars.com's national expansion, and LivePerson Automotive's extension to global automakers. Denise is part of the UP.Labs team, assisting the Sensigo team in their go to market strategy.