Streaming entertainment, personalised lighting and AI-driven voice assistants are overhauling the in-car experience. Tech giants are enticing drivers with comprehensive app ecosystems, conversational agents and seamless smartphone mirroring, encroaching on a touchpoint of automakers’ brand identity. To prevail in the dashboard war, manufacturers must deliver truly tailored experiences that safeguard privacy and minimise driver distraction. How can automakers secure this digital real estate?
Sajjad Khan, Executive Board Member for Car-IT, Porsche
Nakul Duggal, Group General Manager of Automotive and Industrial & Embedded IoT, Qualcomm
Kati Najipoor-Smith, Managing Partner, CEO & Board Practice Leader Europe & Africa, Global Head Automotive, Heidrick & Struggles
