How the Largest Retail Group in Germany Sells Cars with Google AI

We'll explore Feser-Grafs digital marketing strategy, highlighting how they leverage Google AI products to optimize campaigns and drive results. The talk will cover their impressive performance with Vehicle Ads, showcasing a new marketing case study demonstrating strong ROI. Furthermore, Feser-Graf will share their approach to end-to-end measurement, ensuring comprehensive tracking of marketing efforts, and detailing their efficient lead management processes.