How Are Chinese OEMs Entering the European Market?

A panel discussion with Chinese OEM Nio and Changan about how Chinese brands enter the European market. In a Q&A, we will talk about their strategy & market entry, market specifics, and challenges as well as how Google plays a role for them (Marketing, AI, integration of Automotive Services etc.). We will end with a future vision and recommendations for Chinese OEMs (Lessons for others).