Discover how BMW and Amazon's innovative collaboration is continuing to transformthe in-vehicle experience through their Alexa Custom Assistant tech stack. Moving beyond basic Alexa integration, this collaboration harnesses the power of Large Language Models for natural interaction between driver and vehicle. The presentation explores how they merged their technological expertise to solve complex challenges, ultimately delivering an AI system that intuitively manages navigation, vehicle controls, and driver assistance. Join us to understand the engineering journey and customer-focused innovation process that's reshaping the future of automotive technology.
