From Disruption to Differentiation: Turning Volatility Into Competitive Value in Automotive

This session will be presented by Spryker.

Speaker: Niklas Steinebach, Lead Solutions Engineer at Spryker

Discover how leading automotive brands like Scania are transforming self-service vehicle commerce with Spryker’s composable platform. In this session, you'll learn how to enable end-to-end digital journeys—from vehicle discovery to purchase, leasing, and aftersales services—across B2B and B2C channels. Gain insights into launching own-brand marketplaces, enabling subscription models, and embracing omnichannel strategies to stay ahead in the evolving mobility landscape. From AI-driven image search to immersive 360-degree vehicle views, the Spryker platform unlocks innovative use cases that enable automotive enterprises to pioneer new concepts, adapt to market demands, and deliver the frictionless experiences today’s customers expect.