Lecture

Driving Stellantis’ Digital Performance: Powered by Vehicle Ads at 9x Lower Cost-per-Lead

  • at -
  • Hall B1B10
  • Language: English
  • Type: Panel

Lecture description

Join us to discover how Google and Publicis Collective transformed Stellantis’ digital strategy across their portfolio of brands and nameplates. We'll unveil the power of Vehicle Ads, a solution that directly showcases inventory, dramatically boosting relevance and engagement. Learn how this collaboration achieved a 9x lower Cost-per-Lead and explore the key learnings from this benchmark-setting success and how this was scaled in the UK and beyond.

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