Lecture
Design Insight
- at -
- Hall B1D10
- Language: German
- Type: Panel discussion
Lecture description
Design drives distinction
Panel Talk with CEO Oliver Blume and Head of Design Michael Mauer on Design as a Success Factor and the Volkswagen Group’s Design Strategy.Presentation of the design strategies of Volkswagen, Scout, and Porsche by the brands’ design heads – from brand and product identity to iconic models. Following the panel, there will be an opportunity for interviews with the design heads and Michael Mauer.
