ADAS began as a luxury; now regulators and rivals push it toward everyday models. Level 2+ assistance is fast becoming table stakes, yet Level 3 autonomy remains locked behind premium price tags and narrow geographies. Falling sensor costs, smarter chipsets and revamped liability frameworks could finally democratise hands-off driving - if manufacturers can square safety validation with tight margins. China’s bold move to bundle advanced ADAS in sub-$20k models shows that the competitive gauntlet has been thrown. Who will win the race to mass-market autonomy without eroding trust or profitability?
Peter Bosch, CEO, CARIAD (moderator)
Oliver Blume, CEO, Volkswagen Group
Geoffrey Bouquot, Board Member Innovation & SDV, Audi
Kai Yu, CEO, Horizon Robotics
Cristiano Amon, CEO, Qualcomm
Mathias Pillin, CTO, Bosch Mobility
