When discussing mobility, we often think in conventional categories: sales, distance, miles per gallon. However, to measure the success of mobility systems, three aspects must be considered: economy, environment, and society. Countries will have to answer the following questions regarding their future mobility system: Does it strengthen the economy by creating jobs and revenue? Will it support environmental goals? Can it serve citizens by making mobility affordable and available? Societies need an integrated approach to create a modern and sustainable mobility scheme. A key aspect of this approach: e-bikes. The talk by Ulrich Prediger, founder of JobRad, Europe's leader for company bike leasing, focuses on how the hidden champion will play a major role in any successful mobility system.
