What you Really, Really Want? New Ways in Customer Centricity

Customer centricity and experience are now crucial to success in the automotive industry, as cars become increasingly connected and sophisticated. Automakers must understand user needs throughout the customer journey, from purchase to after-sales service, with a particular focus on the in-car experience. Features like advanced infotainment, connectivity, and comfort offer ways to enhance satisfaction and build brand loyalty. By continually improving these areas based on customer insights, manufacturers can stand out in a crowded market and shape future mobility trends.