Lecture
The most innovative showroom in the world - How Volkswagen, TikTok, MONKEYWAY and IBM transform customer interactions
- at -
- Hall B2Blue Forum
- Language: English
- Type: Panel discussion
Lecture description
Volkswagen, TikTok, Monkeyway and IBM joined forces to revolutionize car buying by transforming vehicle configuration into an engaging, swipe-based experience. This innovative concepts aims to meet next-gen buyers in their preferred digital environment, driving leads through creative storytelling and interactive content.
