The Mercedes-Benz & Google partnership unveils a strategic collaboration model, emphasizing a single-team mindset and mutual learning that fundamentally reshapes innovation. This partnership demonstrates how OEMs can build uniquely branded, AI-powered in-vehicle experiences leveraging foundational technologies for advanced navigation, ADAS capabilities, and intuitive AI capabilities, all while retaining full design and brand control and choice. It's a case study for accelerating development velocity for software-defined vehicles. Join Magnus Östberg (CSO, Mercedes-Benz AG) and Jørgen Behrens (VP & GM, Google Maps Automotive) to explore the strategic goals and transformative results of this partnership.
