The young generation of Chinese car consumers are driving unprecedented innovations, their focus has shifted from cost-effectiveness to the combination with unique attitude and cool styles, and their strong preferences for digital experiences are reshaping competition perceptions. Chinese automakers have responded with incredible innovation speed and vitality, pushing competition in China market to the extreme. We will share how we help automakers in China redefine customer experiences, and also analyze the driving forces behind the dynamics, which will bring inspirations to global OEMs to accelerate innovations in China and global markets. Today’s competition is more about the balance between innovation, speed and cost, which requires cross-market collaborations for future new mobility.
