The automotive industry is undergoing a transformation driven by technology, competition, changing customer behavior, and global uncertainty. Generative and agentic AI offer new capabilities to help automakers respond with greater speed, precision, and efficiency. Key areas of impact include:
Vehicle development: Streamlining ADAS, vehicle design, and software development.
Customer engagement: Delivering conversational experiences across all touchpoints.
Operations: Improving decision-making and agility in supply chain, manufacturing, and business planning.
Generative AI can enhance the entire development lifecycle, bringing new levels of automation to initiatives. Agentic AI enables companies to respond at scale, improving efficiency across operations.
