Lecture

IAA Lunch & Learn: Augustin Friedel (MHP): The Power of Partnerships

  • at -
  • Hall A3Yellow Forum
  • Language: English
  • Type: Fireside Chat

Lecture description

Strategic Partnerships as the Key to Automotive Transformation

The automotive industry is undergoing one of the most profound transformations in its history. Software-defined vehicles, AI, and autonomous driving are challenging traditional business models. At the same time, innovative competitors from Asia and the U.S. are entering the market, increasing pressure on established manufacturers. In this context, partnerships are becoming a critical success factor. Join a compelling Lunch & Learn session that explores these core theses:

1. Partnerships are Essential
2. Collaboration as a Competitive Advantage
3. Financial Relief Through Alliances
4. Localize to Compete
5. Execution is Critical
6. IT as the Foundation

Further lectures