Lecture

From Machine to Experience: CEOs on the Future of the Car

  • at -
  • Hall A2Main Stage
  • Language: English
  • Type: Panel discussion

Lecture description

The automobile is undergoing its greatest transformation in over a century — from a means of transport to a connected, personalized, and sustainable experience. In this high-level discussion, the CEOs of Enterprise, BMW, and Bosch share their visions on how customer expectations are reshaping the car itself. From electrification and digital ecosystems to new ownership models, discover how industry leaders are driving the shift from machine to experience.

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