Unlocking data and business value with GenAI, this SAP S/4HANA migration approach features a modular, standardized rollout ensuring a risk-reduced budget and time-boxed migration. By leveraging GenAI and Agentic AI, rollout steps are dynamically automated to enhance efficiency and standardize processes. This enables fast, reliable, and scalable migrations, supporting necessary process transformation for new data-driven business models. Integrating SAP commercialization process data with AIoT data from production is key to digitization and automation.