Dealers hold vast data spanning DMS and CRM history, service, parts, and vehicle telemetry but questions remain on which sources matter most, and how they can be connected in real time to create measurable impact. This session explores how AI transforms that foundation by enabling smarter lead scoring, conversational booking, dynamic pricing, predictive maintenance, and optimized parts availability. Together with leading industry players, we will discuss the opportunities, challenges, and solutions for turning dealer data into real competitive advantage.
