Fleet electrification is accelerating, but the road ahead is far from straightforward. This keynote explores the opportunities and challenges shaping the shift toward alternative fuels and powertrains, highlighting the transformative impact on global fleet markets. Drawing on insights from a recent survey of fleet operators, we’ll uncover how the industry views adoption, what barriers stand in the way, and how expectations for electrification are evolving across regions. The session provides a data-driven perspective on one of the most critical trends redefining fleets and sets the stage for a deeper discussion in the panel to follow.