AI in motion: Reinventing automotive services and aftersales

Generative and Agentic AI are redefining the vehicle ownership experience—transforming every stage of the lifecycle, from after-sales and service operations to fleet management, over-the-air updates, and next-generation mobility services. For the automotive industry, these technologies offer a powerful opportunity: to reduce operational costs, accelerate responsiveness, and deepen customer loyalty. As hardware margins tighten and service excellence becomes a key competitive edge, AI-driven innovation is emerging as a critical lever for sustainable growth and differentiation.