Lecture

AI driven SDV´s - Success strategies

  • at -
  • Hall A2Main Stage
  • Language: English
  • Type: Keynote

Lecture description

Accelerating the journey to software-defined vehicles (SDVs), AI is the key driver for cost-efficiency, speed and competitive advantage. AI-powered development tools and platform software streamline the SDV lifecycle from prototyping to diagnostics, boosting efficiency and enabling agile innovation. GenAI’s impact is clear in next-gen ADAS: shifting from reactive safety to intelligent copilots that learn from real-world data, enhancing both safety and user experience. Regional success stories, particularly from China, highlight how AI adoption accelerates feature delivery and market responsiveness.

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