Larry Olivas

Larry Olivas is Vice President, Secure Connected Edge, at NXP Semiconductors, where he leads system segment marketing focused on using NXP’s portfolio including processors, NPUs, and connectivity portfolios to enable Trusted Physical AI platforms across industrial, IoT, automotive, AI, and mass-market ecosystems. In this role, he is responsible for helping translate NXP's technology investments into customer adoption and market growth across the intelligent edge. With more than 30 years of experience in semiconductors, wireless connectivity, and edge computing, Larry has held a series of senior leadership positions at NXP spanning product marketing, business management, go-to-market strategy, and system solutions. Larry has played an active role in industry ecosystem development and standards organizations, including representing NXP in key wireless industry initiatives. Throughout his career, he has focused on helping customers accelerate innovation through scalable, secure, and interoperable connectivity and edge-processing platforms that power the next generation of intelligent systems.