With over 15 years of international experience in the semiconductor industry, Beatriz is a passionate and driven sales leader with a strong expertise in analog and embedded products. She is currently the Sales Area Director for West, South, and Eastern Europe at Texas Instruments, a global leader in semiconductors. The mission is to contribute to customers’ success by providing high-quality solutions and support.
In her current role, Beatriz leads a diverse and talented team of sales and applications engineers, covering multiple markets and regions. She is a life-long learner and committed to help others grow.