The automotive industry is undergoing rapid change. The demand for new technological solutions is constantly increasing and development cycles are becoming shorter. At the same time price war on the battery and EV market is pushing more and more companies to the edge. A promising approach to many commercial and technological challenges is the use of flexible functional films. This presentation will give an insight into the latest solutions based on printed electronic components, such as battery monitoring for R&D and series applications, flexible heaters and innovative HMI. It reveals the technology behind as well as the production and explains how specialized manufacturing equipment helps to reduce time-to-market and enables cost-efficient production in Europe.