Lecture

4.4 Brain-Powered Transformation. Die Neurowissenschaften als Schlüssel für (digitale) Transformation

  • 15.11.2024 at 11:00 - 11:20
  • Future Control Stage (C5.259)Electronics Management
  • Language: English
  • Type: Lecture

Lecture description

Companies today face constant upheavals and transformations, often leading to efficiency losses, demotivated employees, and disappointing results. Why do so many projects fail, and how can these challenges be overcome?
This presentation provides neuroscientifically grounded answers. It focuses on the brain as the "architect of everyday life," which undergoes neural restructuring during changes and often resists them. The key to success lies in making transformation processes "neuroloyal."
The presentation explains the central neural barrier and introduces first practical approaches to successfully overcoming these resistances.

Speaker

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