Lecture
The skilled trades don’t have a digitalisation problem — they have a software problem.
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- Type: Lecture
Lecture description
More than 80% of trade businesses use digital tools – yet frustration, duplicated effort and a patchwork of disconnected standalone solutions still dominate. Why? Because the software available systematically underestimates the reality of complex businesses. This talk dismantles the convenient narrative of a ‘sector unwilling to digitise’ and shows why many solutions miss the realities of day-to-day practice. You will gain clear criteria for critically assessing your current software and making well-founded decisions for the future. For anyone who wants to manage their processes holistically at last, eliminate media discontinuities and use digitalisation as a genuine competitive advantage.
