The session focuses on entrepreneurial practice. Innovative founders from the construction and real estate sectors will discuss the challenges they face in transforming the single-family housing stock. Central questions include: What role do prefabrication, digital tools, and new business models play in this transformation, and how can homeowners be effectively reached as customers? What obstacles—ranging from acceptance to financing—must be overcome? Together, we will explore the solutions young companies are already developing to sustainably shape the future of single-family homes.