This dynamic panel will delve into the critical phase of translating innovative industrial automation and robotics solutions, born from EU-funded projects, into successful market-ready products. Experts will discuss key challenges hindering market adoption, explore available EU support mechanisms and funding opportunities designed to bridge the gap between pilot and product, and share best practices for navigating this complex journey. Attendees will gain valuable insights into strategies for scaling up, attracting investment, and effectively bringing cutting-edge robotics and automation technologies to the European market.