In Germany, vehicle prices have increased by 40%, while purchasing power has risen by only 24%, resulting in a 22% drop in market volume since 2019. Affordability has become a critical pressure point for OEMs. In this session, presented by Adam Embleton (Senior Sales Director) and Daniele Ministeri (Senior Advisory Consultant), we explore how shifts in powertrain mix, pricing strategies, and consumer behavior are reshaping the automotive landscape. Insights from JATO reveal how OEMs can re-engage price-sensitive segments and secure long-term profitability.
