This presentation from 3M illustrates an example of how they innovate and its intersection with enhancing passenger experience. It covers current trends in the automotive industry, such as the growing demand for more comfortable cabins and the challenges posed by design complexity on sound refinement. Attendees will gain insights into 3M's recent findings from sound transmission loss testing and learn about the company's future directions in NVH (Noise, Vibration, and Harshness) technologies.