From Ownership to Experience: Meeting the expectations of today’s customers

Valtech reveals exclusive insights from a global study exploring how expectations around buying, owning and experiencing vehicles are being redefined. From emotional drivers to digital cockpit demands and the rise of flexible, software-driven ownership, the findings point to a fundamental shift in what customers truly value.
A panel of leaders from top OEMs and a global tech giant will respond to the data and share their perspectives on where the industry is heading. This masterclass connects real customer insight with strategic vision — offering a clear view into what it takes to lead in the next era of mobility.