Eureka is a first-of-its-kind intelligent idea exchange platform that helps OEMs and suppliers discover cost, mass, and assembly time reduction opportunities. Powered by teardown benchmarking data from the Iceberg platform, Eureka delivers expert-guided, actionable design ideas with measurable impact. Each idea includes visual comparisons, cost estimates, and applicability across vehicle models. With features like “Ask an SME,” applicability matrix, and real-time insights, Eureka enables faster decisions, smarter engineering, and scalable value across programs.
