Bridging cultures, building brands: from Europe to China and back
What happens when China speed meets European precision? When trust becomes the hardest currency, and when a brand built in the East enters the home of automotive heritage in the West?
In this talk, I’ll take you from the “heyday” of Audi’s explosive growth in China to the humbling but exciting journey of bringing Changan to Europe. It’s a story about cultural contrasts, unexpected opportunities, and the art of choosing your battles wisely.
Join me to discover how bridging East and West isn’t just about selling cars – it’s about building trust, respect, and a new kind of partnership between two worlds.
