Wolfgang Würth

Wolfgang Würth is Director of Marketing & Communications at smart Europe GmbH. In this leadership role, he is responsible for the reputation, communication, and branding of the brand smart across Europe. With his passion for sustainable mobility and design, he promotes the positioning of smart as an innovative player in the electromobility sector. Prior to his current role, Wolfgang worked for over 15 years at Mercedes-Benz AG, where he most recently led international product communications for the Mercedes-EQ brand. He was responsible for PR strategies and audiovisual content, helping to elevate the global recognition of the electric vehicle line. Among other things, he executed communication campaigns for all-electric vehicles such as the pioneering Vision EQS and series models such as the EQC, EQS and EQB. Wolfgang also brought his passion for sports and digital solutions to Freeletics, where he played a key role in scaling the company as Head of Consumer Marketing & Product Marketing. With an EMBA from the University of St. Gallen and ETH Zurich, he also brings further in-depth expertise in management and technology to his work at smart Europe.