Ronny Seidel is Global Head of Commerce for BNP Paribas Personal Finance’s Mobility business line, with a fleet in excess of 4 million vehicles under financing worldwide. Starting in the BNP Paribas leasing business working in France, Hungary, Austria and the UK, Ronny managed country businesses and joint ventures with manufacturers, before joining the Retail bank launching the digital banks of BNP Paribas in Europe. Since 2017, Ronny is with BNP Paribas Personal Finance’s Mobility business, now member of the management board of the Mobility global business line in charge of Commerce: corporate partnerships with manufacturers, distributors and digital players, Marketing & Sales and group synergies. The business mission – in cooperation with other BNP Paribas metiers – is to support partners and users towards a more sustainable mobility which still remains affordable. Ronny graduated from Normandy Business School, France, and Hochschule Bremen, Germany.