I am a UX Manager with a deep-rooted passion for pioneering future-oriented marketing experiences in the mobility sector. With decades of professional experience in the automotive industry, I’ve developed a unique perspective that blends technical insight, user-centric design, and digital storytelling to shape how mobility products are presented, experienced, and understood.
My career has been defined by a constant push toward innovation—designing interactive solutions and immersive platforms that elevate product communication across international websites and diverse markets worldwide. I’ve worked extensively with technologies such as Augmented Reality (AR), Virtual Reality (VR), and Extended Reality (XR), driving new standards in how users engage with automotive brands online.
In early explorations of digital ecosystems, I led strategic validation and experimentation with Web3 concepts, including NFTs and metaverse environments, always with a clear focus on enhancing value and meaningful brand interaction. Through close collaboration with leading tech companies such as Google, Apple, and Meta, I have gained deep expertise in platform-native innovation and next-generation consumer touchpoints.
Recently, my work with TikTok has opened entirely new dimensions in leveraging video platforms to connect with users in compelling, emotionally resonant ways—turning marketing into a conversation and mobility into a lifestyle. These insights help shape user engagement strategies that are not only immersive and intelligent, but culturally relevant and globally scalable.
My mission: to bridge the gap between advanced technology and intuitive user experience, turning bold ideas into tangible solutions that inspire trust and excitement in the future of mobility.
