Hagen Heubach

Hagen Heubach serves as the Chief Marketing Officer for Supply Chain Management at SAP. Together with his team, he spearheads product marketing, strategic customer engagements, demand generation, thought leadership, and the commercialization of SAP's supply chain portfolio. These solutions are designed to help businesses transform their supply chains, enhancing resilience, mitigating risks, and fostering sustainable growth. The SAP supply chain management end-to-end suite comprises of AI-powered cloud software tailored for research and development, supply chain planning, manufacturing, logistics, service, asset management, and business networks. Since May 2021 Hagen Heubach serve additionally as an executive board member of Catena-X Automotive Data Ecosystem. Hagen Heubach joined SAP in 2007 and has held numerous leadership positions. Prior to his current role, he was leading Discrete Industries at SAP, holding the end-to-end business and solution responsibility for Automotive, Industrial Manufacturing, Hight Tech and Aerospace and Defense. He was living for multiple years in Japan and was driving SAP business expansion for Asia Pacific. Hagen Heubach holds a master’s degree in economics from the University of Mannheim.