Christina Herzog joined Genesis Motor Germany as Brand Director in July 2025. In her new role, she'll focus on developing and managing the brand, overseeing many parts of the business including marketing, sales, dealer network development and aftersales.
Herzog has previously served as Director of Marketing & Public Relations at Hyundai Germany, where she played a crucial role in strengthening the brand's presence and successfully launching new models, including the IONIQ 9, INSTER, and STARIA.
With extensive experience in the automotive industry gained from working with brands such as Opel, Chevrolet, and Hyundai, Herzog's career highlights her deep understanding of brand development, customer-centric business strategies and innovative marketing. She aims to further establish the Genesis brand in Germany using this expertise and knowledge.
Herzog places particular emphasis on the strategic use of Artificial Intelligence to enhance the efficiency of marketing and business processes, to sustainably increase profitability and to further enhance the Genesis brand identity and presence in Germany.
