Christian Brickenstein is a leading practitioner in automotive corporate and product portfolio strategy, transformation, and performance improvement. He is a Partner at Strategy& Germany, operating from the Düsseldorf office, and brings over two decades of international management and consulting experience. Christian co-leads PwC's global software-defined vehicle initiatives and serves as the responsible partner for fostering collaboration between Chinese and European OEMs and suppliers. Additionally, he is a key leader in automotive circularity projects for Strategy& Europe.